Tri-County Feeds Comes to Middleburg with TCF Loft

Written by Lia Hobel | Photos by Camden Littleton 

When Charlottesville residents Isabelle and Andrew Baldwin became the owners of the Tri-County Feeds flagship store in Marshall earlier this year, they already had plans to expose the brand to a greater market. In June, TCF expanded to the heart of Middleburg, taking over the retail space formerly occupied by Highcliffe Clothiers. 

“It was such a great space and it just kind of kept speaking to us,” Isabelle recalls from her visits to Middleburg with her husband, Andrew. The storefront at 112 W. Washington Street was the perfect solution to connect the upscale brands carried at the flagship store to a broader audience, she says. “We just have such great brands at the store, and we just kept thinking these would appeal to so many more shoppers than those that get into the Feeds store.” 

The curated fashion and lifestyle pieces carried by Tri-County Feeds are perfect for everything from polo matches to brunch dates and fit the Middleburg and Hunt Country clientele. Fairfax & Favor, Barbour, Dubarry, and Beretta are among the labels shoppers will find at TCF Loft. “We’re currently working on bringing a lot of new lines as well for that location that will kind of blend more to that market,” Andrew shares. 

One of those lines will be the popular equestrian outfitter Rönner. Isabelle says customers can expect to see linen dresses and tops to add some lighter clothing for the summer to complement the outerwear of the many British brands. “We’re trying to find items and products that walk the line of really practical and useful for the true equestrian lifestyle but also beautiful, well crafted, and something that you would like to wear,” Isabelle expands.

She also shares that the Loft will carry a new line called Surrey by Emma Werner, who has become a personal friend. A Stella McCartney alum, Werner designs items that are “beautiful to wear, but also wonderful to ride in,” Isabelle explains. 

As someone who has shown horses all her life, Isabelle knows firsthand the importance of proper wear that both looks and feels good. Andrew, as a polo player, understands too. When the opportunity arose to take over from the retiring owners of Tri-County Feeds, the couple felt the business was a natural fit with their personal interests. 

“I’ve loved the Tri-County store for years because I would come up to show in Middleburg,” Isabelle says. “When Andrew came to me and was like, we’ve got this opportunity to buy Tri-County Feeds, I was like, ‘This is insane. Are you kidding me? It’s my favorite store.’”

Philip Miller, a former employee at Highcliffe, will manage the Loft with Megan Burton. “Our new location represents growth, but our mission remains unchanged,” he shares. “As neighbors serving neighbors, we celebrate the equestrian lifestyle not as costume, but as culture. Our customers seek understated luxury that travels from the stable to the city, from competition to cocktails. Stop in to see a familiar face; leave with some inspired, authentic style.”

Andrew adds, “With the flagship store, I think we’re moving more and more toward the true tack shop experience there, expanding our equestrian apparel lines, and making room to have a broader selection of britches, show coats, helmets, boots, and all the stuff you need for your riding. The Middleburg store is a chance for us to really expand the lifestyle offerings.” 

In addition to the practical lifestyle wear, Andrew anticipates offering integral accessories that local polo players might need such as a mallet or gloves. “If you’ve got a game down the street at the arena, you have an opportunity to slip in there and grab something,” he notes.

Looking forward, Isabelle says they’re also planning a lot of fun events for the community, including trunk shows and involvement with the Middleburg Film Festival. ML

TCF Loft
112 W. Washington Street
Middleburg, VA 20117

Published in the July 2025 issue of Middleburg Life.