Enhanced Beauty & Wellness: Making Aesthetic Medicine Accessible
Written by Lia Hobel | Photos by Sherri Holdridge
With its quaint downtown area, historic buildings, and welcoming atmosphere, Purcellville offers the perfect blend of small-town charm and modern amenities. In this idyllic setting, Enhanced Beauty & Wellness opened in a renovated century-old building on Main Street to accommodate its growing customer base, bringing a new level of aesthetic care and wellness to the community.
Founded by Purcellville resident Amanda Dayton, a seasoned nurse practitioner with nearly two decades of experience, Enhanced Beauty & Wellness is dedicated to helping individuals look and feel their best. Dayton’s journey into aesthetic medicine began unexpectedly. After finishing graduate school and moving from Georgia to Virginia, she was looking for a job while pregnant. She was offered a position in a medical spa and recalls thinking to herself, “This will work until I find a real job.” She admits, “Six weeks later, I was hooked and never left.” She founded Enhanced Beauty & Wellness in 2020, spending five years in town before moving to the new location in April.
Dayton’s background in emergency medicine and long-term care, combined with her expertise in aesthetic and wellness medicine, has quickly shaped the clinic into a destination for those seeking comprehensive, personalized care. “People come to us for many reasons, but often it spawns out of a time of transition,” Dayton explains. “I love that my job is to help those people go into those transitions with confidence and grace. We also have many clients that are looking to anti-age gracefully, and again, we get to be stewards of that journey.”
The specialists are there to help patients feel and look their best. “All of our clinicians carry that same ethos. We are medical providers first and always,” she says. With this, Dayton says they make recommendations without ever pushing or hurrying clients into making decisions that they aren’t ready to make. “We try to make every patient comfortable, whether they are looking for a full facial rejuvenation experience or are just dipping their toe in the pond to see what everything is about.”
Dayton emphasizes that wellness and beauty go hand in hand. The skin reflects what’s going on inside the body. For instance, smokers often experience significant collagen breakdown earlier in life due to free radicals released from smoke that sit on their skin. By working with patients on improved wellness, Enhanced Beauty & Wellness can slow the aging process. They offer weight and nutrition management, hormone balancing, and recovery therapies including cryotherapy, a salt float, a sauna, and a salt room. They’re also looking to add additional services such as peptide therapy and have recently introduced IV therapy, including vitamin infusions, glutathione, and NAD treatments.
Over the past 13 years, Dayton has witnessed several shifts in the industry. The most impactful change has been the normalization of self-care. This openness has led to the development of more natural approaches to anti-aging and improved training and education for both patients and providers. “With the rise of social media, patients are also much more educated,” she says. “This has led to a more collaborative treatment approach between providers and patients.” Additionally, “the last two years have really seen an increase in natural treatments and whole-body wellness approaches.” Enhanced Beauty & Wellness stays up to date by participating in several professional organizations and attending trainings and conferences. Dayton also listens to feedback from patients, who sometimes know about new treatments before the providers do.
Injectables continue to be extremely popular at Enhanced Beauty & Wellness, as a result of the quick and nonpermanent results they can achieve. Botox and other neurotoxins have almost become like dental cleanings for many people, who visit regularly for maintenance. The use of GLP-1 weight-loss medications has also become more mainstream. Dayton says, “We are one of the few practices that work with both name-brand and compounded medications but also maintain certain medical requirements, including labs and dietary counseling.”
Dayton says the goal at Enhanced Beauty & Wellness is to make clients feel good when they leave, whether through treatment or just a friendly face to confide in. “We’ve celebrated with our patients and mourned with our patients. They become family to us,” she shares. The front desk staff takes time to learn about patients and often remembers little details that make their experience even more enjoyable, she says. The warmth of the staff is coupled with the building’s beautifully restored historic setting, where many clients are happy to sit and chat.
“I really love that Purcellville has welcomed us with open arms and that our local patients appreciate our more relaxed and conservative approach,” Dayton concludes. ML
Enhanced Beauty & Wellness
151 W. Main Street
Purcellville, VA 20132
enhancedclinic.com
Published in the May 2025 issue of Middleburg Life.