All About Family at Ace Jewelry
Written by Kaitlin Hill | Photos by Austin Kaseman
In an age of online ordering and overseas outsourcing, to be women-owned and American-made makes a business interesting and admirable enough. However, Amanda Weinstein and Erin Kaseman, founders of Ace Jewelry, take their business ethos even further, focusing on local roots, unique designs, and quality business practices.
“We both grew up in Loudoun County,” shares Kaseman. “I grew up in Purcellville and Amanda grew up in Philomont.”
When asked how they met, the connection is even deeper. “It goes back as far as it goes. We are cousins,” Weinstein explains. Kaseman continues, “[Amanda] is a built-in best friend, so we always talk nonstop … and we had constant communication throughout the whole process until we had the product.”
Even outside their immediate partnership, as the duo explains, family is the foundation of their business. “The way the jewelry came about is really our grandparents’ love of jewelry. Our dads are siblings … and we have nine aunts and uncles in that lineup of the family that are all big jewelry lovers,” Kaseman says.
From aunts and uncles come cousins, another major source of inspiration and boots-on-the-ground help when building their business. “We have another cousin who works in the jewelry industry that has always pushed us to create our own line,” Kaseman expands.
As Weinstein and Kaseman started to develop their pieces, the family was there to support in terms of business building blocks.
Local photographer Austin Kaseman, Weinstein’s brother and Kaseman’s cousin, “does all our photography for us,” Weinstein adds. “He’s the best of the best. And Erin’s sister-in-law, Marissa Kaseman, helped us with our packaging and logo design. So we really utilize our family all the way through.”
Unsurprisingly, family memories inspire the shape of the jewelry, too. “A place that’s really special to our family is Naples, Florida. We have all vacationed there often for mine and Erin’s entire lives. For our first collection … we decided to go the beach route. We started … looking at photos of the beach and finding organic shapes that inspired us. Oyster shells are one of our biggest inspirations,” Weinstein shares.
They launched Ace Jewelry last July, and samples of their first collection arrived just before Christmas.
The result? A unique collection of 14-karat gold-plated jewelry that is elevated but intended for all occasions. “They are everyday pieces for — we initially thought girls our age, but it seems like people of all ages. We even have men buying and wearing our rings. It is jewelry that can be worn by anyone, but we also think they are super cool statement pieces for special events, brides, things like that,” Kaseman says.
As for their next set? “Moving forward we hope to keep dropping these limited collections. The first one was very beachy, but we’ll certainly draw inspiration from other areas of our lives. Each collection will be really different; we are not just going to mass-produce the same pieces over and over again,” Kaseman explains.
While Kaseman and Weinstein have since moved away from Loudoun County, with Kaseman living in Philadelphia and Weinstein residing in Colorado, their creative spirit is still very close to home.
Weinstein shares, “I’m a foxhunter, so I have been dying to do a hunting-inspired line, which is very Middleburg.”
Their pride in their product is place-bound, too. Kaseman shares, “Something we are really proud of is that everything is manufactured and made in the U.S. We don’t outsource.”
Currently Ace Jewelry can be found online, but the cousins have trade show, pop-up, and eventually wholesale and collaboration ambitions.
“We have plans, lots of big things planned,” Kaseman says.
With the support of their family, unique designs, a close partnership, and quality products, perhaps Kaseman puts it best, concluding, “The sky is the limit for us. We are just putting in the work right now.” ML
Published in the February 2026 issue of Middleburg Life.